TIt destroys the food industry for those who cannot see food. There are not many of us who read and interpret nutrition and nutrient labels on packaged food products. But when you do, you will get a level of awareness that will help you see through the marketing views of FMCG companies. You overcome the emotional blindness that the food industry expects of you.
Making the wrong mark is a big problem in India with false health questions to attract consumers. Most companies target children, those who understand health and those who are in good health. Dietitians, including myself, do not know if we can ask our clients to believe what they have read on the label.
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Health Drink Mania
Rapid memory and height in children; Every parent wants the best for their children. Compalan is one of the best drinks for Indian parents trying to keep their children healthy. Every 90-year-old wanted to be a “perfect girl” or “perfect girl.” However, Compan has been repeatedly accused of helping children – “they grow twice as fast”.
Linn In 2012, Complaint and Complaint Memory was charged under the Food Safety and Standards Act (FSS) for doubling the rate of development and memory improvement in children. Earlier, in 2010, the Maharashtra Food and Drug Administration filed a lawsuit against the company. The Complaint manufacturer developed a self-funded study to address the complaint. Unfortunately, the study was discovered by a well-known pediatrician. “The design, randomness and analysis of the study are very vulnerable to negotiation,” the expert commented.
More perseverance; Horlexes and Enrichment, which claim to be more enduring, also have no scientific evidence. Manufacturer Horlix has been “medically proven” to promote growth in children, citing a controversial scientific report by the National Institute of Nutrition (NIN). However, NIN has denied such claims.
Dietary composition Most of these drinks contain high levels of sugar and malt, which does not justify health claims. According to the World Health Organization, we need only six teaspoons of sugar a day. Something more turns into fat. Diabetes is one of the leading causes of childhood obesity worldwide.
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Absence of ‘harmful’ substances
No sugar, nothing The second most deceptive food question is ‘No sugar’ or ‘sugar-free’. Many claim that they are free of white sugar if added to their ‘nutritious’ diet. A closer look at their labels reveals the presence of empty calories, such as honey or high fructose corn syrup, malt, dextrin, or sugar alcohol such as maltitol or sorbitol. The lack of table sugar does not mean that you are free of calories.
Digestive biscuits, “immunity-enhancing” sugar-free chyawanprash, Sugar-free cream biscuits, are just a few of the products that go into detail.
For example, Sanfest Pharmacy claims that digestive biscuits do not contain sugar and refined wheat flour. However, the product provides 497 calories per 100 grams, and 200 calories come from 22.7 grams of fat. The remainder is approximately 300 kcal. , Comes from wheat flour and corn straw. These are just as simple starch as in Maida.
Light or ‘Light’ The word “light” or “light” refers to food that is 50 percent less fat than the original. However, there are many cooking oils that claim to be light because of their color or appearance.
Linn In 2012, one of India’s most widely used cooking oils – safola – was under the FSSAI scanner. Safola oil says it has a good balance of MUFA and PUFA, which helps you get a better diet in contrast to oily oils. Safflower Safflower is a mixture of rice bran oil and sunflower oil. Another product is safflower active, rice oil and soybean oil. Safola claims that it contains omega-3 soybean oil, which helps reduce cardiovascular risk, and lowers cholesterol. However, omega 3 is not the only indicator of good health, it is the ratio of omega-6 and omega-3. There is a lack of scientific evidence for the health benefits of these sunflower-based cooking oils.
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Made with real fruits – A whole bunch of raisins, peaches, or grapes could be labeled “real fruit.” In fact, the actual number of fruits and vegetables in such products is very small.
A survey of 838 participants from India found that 71.9 percent of respondents did not use shopping lists and that more than half (61.8 percent) of certain foods were not based on dietary information.
Only 9.3 percent said they read the labels when buying. Also, not everyone who can read the food labels will understand what they are reading. In this study, 57.7 percent of consumers said they did not “understand” food labels, and 39.7 percent said they “partially understood” the information.
It is not enough to read the dietary guidelines, as they can sometimes be misleading. A consumer should look at the ingredients and match health claims with the nutritional value of those ingredients. Read before you eat.
Dr. Subhari Ray is a doctorate (ketogenic diet), certified diabetes educator, and clinical and public health nutritionist. She tweeted @DrSubhasree. Views are private.
(Edited by Srinio Day)
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