Cindy Gustafson was named Chief Marketing Officer

new York, August 24, 2021 / PRNewswire / – WW International, Inc. (NASDAQ: WW) announced today Gail Tyford He decided to step down Brand Name Officer To focus on critical family health issues. Ms. Tiffford joins the 2018 World War II Executive Group to build global marketing, content, e-commerce and consumer product capabilities. In her time, she rewritten the company’s full name, which was previously known as Weight Lists. During this time, WW has reached a high point for all members and digital subscribers.

(PRNewsfoto / WW International, Inc.)

While the boss Brand Name Officer The role of senior vice president of Global Brand Marketing is irreplaceable Cindy Gustafson Appointed as Chief Marketing Officer and reports directly Mindy Grossman, WW President and CEO.

Globally, the last 3 1/2 years have been a milestone in my career, building a world class team and helping millions of people live healthy lives. ” Gail Tyford. I am very proud of what we have done and I am sure that the team led by Cindy is strategically placed to lead the world. I am committed to helping control the smooth transition.

I am deeply grateful to Gail for his amazing contribution and achievements after joining WW. She has become a partner for me as we change the brand and business and I thank her for her love and commitment to our mission to inspire people to lead. Healthy life. Our hearts go out to her and her family during this difficult time Mindy Grossman, President and CEO of WW International. I look forward to working closely with Cindy in her new expanded role and I have great confidence in her ability to inspire and lead our global marketing teams.

Tiffford joined WW as chief executive Brand Name Officer In March 2018. Prior to World War II, Tiffford was vice president of media in North America and a member of the Universal Digital Innovation Group and a member of the Universal Media Leadership Team. Prior to Unilever, Tiffford was vice president of strategic partnership with Viacom. Tiffford is the co-founder of the #SeeHer initiative of the National Advertisers’ Association and the Adwaik DI (Diversity, Equality and Inclusion Council).

Cindy Gustafson A.D. In 2018, he joined SVP Global Product Marketing and will lead the company’s efforts by creating and driving global marketing marketing strategy and implementation on channels. Gustafson has worked with some of the world’s biggest brands, including Nike, American Express, Jaguar / Land Rover, Universal and Royal Caribbean International. Prior to World War II, Cindy spent more than 10 years in Mindshare, holding various capacities and responsibilities, most recently as Chief Strategic Officer for the International Media Agency. Cindy’s other acclaim is “Under 40” and the American Advertising Federation’s Advertising Success Hall.

About WW International, Inc.
WW (formerly weights) is a man-made technology company developed by the world’s leading business weight management program. As a global safety company, we encourage millions of people to take healthy experiences for real life. Through our comprehensive digital application, professional trainers and participatory practices, members follow our proven, sustainable, science-based program on nutrition, exercise, thinking and sleep. Using nearly six decades of experience in the science of nutrition and behavior change, our goal is to build genuine human relationships and inspiring communities, to achieve democracy, and to provide universal security for all. To learn more about a healthy lifestyle (WW) approach, please visit ww.com. For more information on our global work, visit our corporate website at Corporate .ww.com.

For more information
Joe Quenca, WW
joe.quenqua@ww.com

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