Kansas City – A year after the Covenant-19 epidemic, consumers are becoming aware of the impact on their health, safety and local consumer goods, and retailers have a great opportunity to help shoppers fill their carts. Matching their needs and preferences.
“The epidemic emphasizes the philosophy of food and medicine, and consumers are paying more attention to healthy eating,” he said. Wale-based research and analysis company The Hartman Group. “Consumers have a pre-epidemic tendency for personal safety by eating for specific goals and needs. But the outbreak of an epidemic of personal safety has shifted the focus to personal immunity and the right to eat.
According to Balanco, over the past year there has been an increase in interest in traditional ingredients such as garlic, green tea, ginger, citrus and adaptogenic mushrooms.
While consumer demand for health-care products is growing, consumers are also stimulating their shopping habits. Many consumers have switched to online marketing, and still have the idea of buying bricks and mortar.
As more and more consumers explore new food choices during a pandemic, consumers have a unique opportunity to help consumers find the right products for their health and safety needs quickly: quick and easy to read signage or spread of healthy product information and tips online.
“It’s easy for the retailer to share some quick information on what kind of immune system to build and how to eat healthy,” said Phil Lempert, founder and CEO of Santa Monica, California. Retail Food Professional Business Alliance. It is a combination of what you can do outside of the store to use the simple and inexplicable in-school tutorial to build a relationship with the buyer and develop that information.
Browse through dietary choices to reach consumers
Between a variety of diets, such as vegan, keto and paleo, different dietary restrictions and dietary goals, consumers have very different individual health needs from one customer to another.
Lempert advises retailers to adopt a healthier and healthier approach, rather than trying to differentiate between different diets.
About Diets “The average person has 3.2 different choices. Gluten-free can be allergic, can be keto, and so on. “So, it’s getting more complicated, not easier. The world is changing all around us and we need to elevate our retailers.
Balanco said retailers should work as a guide to help consumers understand which products can benefit by emphasizing the central features of a product.
“Explain why consumers buy certain products on their own,” she said. “You can show nutrition and let the consumer decide why they choose a product for their physical health and mental well-being. Connect with consumers about new foods and beverages that support their overall resilience.
Focusing on product characteristics such as’ sugar-free, ” plant-based, ” natural, ” sustainable ”, etc. can help retailers know which products are relevant to their preferences.
“Many dietary philosophies have some common characteristics. Focusing on a consumer, you can decide, “Oh, yes, it fits my needs for Keto or the 30’s.”
Shopping online is much easier. Consumers can build their websites to allow consumers to filter products that meet their right dietary choices.
In fact, Sifter SP, a Chicago-based company, recently launched a free online service at sifter.shop that allows buyers to create a personalized diet and search for products that meet their preferences.
Once a user has selected and is ready to purchase products, Sifler throws them into an online cart in a growing list of growing retail partners, including Walmart, Amazon, Stop and Shop. Or customers can use the list collected by Sifter to shop at their local grocery store.
Sifter has more than 100 diet filters called SiftTags, which are divided into five categories, including allergies and concerns, health diets, lifestyles, medications and responsible habits.
A comprehensive approach to the diet of natural grocers
Lawood, Colorado-based natural grocery stores have learned that consumers are better off with a number of approaches to understanding the relationship between consumers and retailers.
“Our Department of Nutrition Education and our marketing team work together every day to ensure that our food marketing campaigns are flawless and accurate,” said Rachel Isley, vice president of natural grocery marketing. We know that there are different ways of digesting information for different people, so we take a holistic approach to our nutrition marketing to make it work for everyone.
Intro retailer adds labels that clearly identify product features such as “Keto-friendly” or “gluten-free”. A brand can be found throughout the store that explores product-related benefits and responsibilities. Natural grocers also use QR codes that allow them to read more in-depth information about the products they are looking for.
“Consumers are increasingly being exposed to the effects of nutrients on their health and the environment,” says Karen Falbo, director of nutrition for natural products. They want the products they use (food, body care, supplements and cleaning products) to be healthy, clean and durable.
Natural grocers also do a lot to reach customers outside the store:
- Natural Groceries Health Hotline Magazine can be delivered directly to buyers’ homes and includes in-depth health and safety articles, recipes and diet plans and in-store deals.
- The retailer will also host regular guest courses on a variety of dietary topics, including how to follow specific diet plans. For now, the events are imaginary, but the retailer hopes to bring the parts in person when it is safe.
- Good4u Meal Deal helps members get discounts on healthy recipes that they can make for their families at home. The retailer regularly adds new food offers, such as summer fries or a little mix to celebrate Easter.
- Natural Grocery Nutrition Health Coaches offer individual coaching sessions to help clients achieve their health goals.
- An extensive online recipe library helps customers differentiate between different food choices.
“Natural grocers are built on the belief that a healthy and balanced lifestyle should be accessible to everyone, so we have always decided that at our affordable price and ልዩ N} energy, they are all part of our nutrition education program. It’s completely free, ”said Isley. We think about how we can connect with our customers, what they want from us to be successful in their health and well-being, and how we can better meet those needs.